West Coast Athletics

West Coast Athletics motto is “Strong by Nature, Athletic by Choice.” We wanted to create a masterpiece that revolved around what they stand for. During the pre-production process, we made notes on each of their personal trainers’ concentration and drafted up a shot list showing their variety of skills. At the production shoot, we set up each scene to showcase a different personal trainer. Last but not least, we edited the final brand video to showcase a perfect balance of each trainer and their respective skills.

Producer & Co-Director: Jerel Natividad
DP & Co-Director: Kevin Natividad
AC & Gaffer: Archie Princesa
Sound: Stella Hua
BTS: Hieu Vu
Editing: FEEND Media